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Breast

People go through challenging moments of losing people and of having their life threatened from illness and real grief. But they get through it. And that's the testament to the human spirit and it's -- we are fragile, but we also are divine - Sheryl Crow


Breast cancer is the leading type of cancer diagnosed in women and is much more prevalent in well-developed nations. The incidence of Breast Cancer per 100,000 Population is as follows; Eastern Asia 18, North Africa 28, South America 42, Western Europe 78 and North America 90. Women in the U.S. have a 1 in 8 chance of getting breast cancer and a 1 in 25 chance of dying from breast cancer.

The ubiquitous pink ribbon – everyone knows it symbolizes the search for a breast cancer cure. But now, not only is the pink ribbon everywhere, it seems that the whole world has turned pink. You can buy a pink frying pan or spatula, pink Barbie doll or boxing gloves, pink M&Ms or tic tac breath mints, even a limited edition Ford Mustang with a 'Pink Package!' These pink product purchases generate money for breast cancer research, mammograms for detection or treatment help for people without means.

Well then, if everything's pink, why does breast cancer still kill over 500,000 women (and men) worldwide each year? This has a simple two-part answer. First, breast cancer is a multifactorial disease that we've made progress in overcoming, but there's still a ways to go and second, the 'pinking of the world' has as much to do with product merchandising as it does with funding cancer research.

The good news is, death rates from breast cancer have been declining since about 1990, with larger decreases in women younger than 50. There are millions of breast cancer survivors worldwide with at least 3 million in the United States. These decreases are believed to be the result of earlier detection through screening and increased awareness, improved treatment and extensive research somewhat fueled by pink marketing.


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