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Why Newsletters Suck And How To Do Successful Email Marketing

I think it’s safe to say that we all hate "newsletters."

Maybe there is someone out there that still likes getting monthly or weekly emails in their inbox with subject lines like “August newsletter: update of company events at blah blah Inc.” However, for most of us the word “newsletter” has become unattractive; devoid of meaning and therefore any value. We don't like the newsletters we receive nor do we get anything out of them so we resist creating our own email marketing campaigns in fear of being that meaningless content dribbling into others inboxes that we dislike so much ourselves.

Why would we want to do that to anyone?! Well…

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Last Updated : Wednesday, March 11, 2020