Lower Your Covid Risk

Getting through this pandemic is essentially an exercise in risk management - Allison Schrager

Lower Your Covid Risk

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Three Steps for Safe Living

The most effective public health messages don’t merely tell people what not to do. They also tell people what they can do with only a small amount of risk.

This sometimes feels counterintuitive, because it gives people permission to take some risks, rather than urging maximum safety all the time. In the long run, though, a more realistic approach is actually the safer one, many experts say.

Human beings are social creatures. Most aren’t going to sit inside their houses for months on end. And pretending otherwise tends to backfire. It leads people to ignore public health advice and take needlessly big risks. “We need different, more nuanced, and more practical messaging…

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Last Updated : Monday, January 31, 2022