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3 Campaigns That Are Redefining Success In Peer-to-Peer Fundraising

Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or challenge and reach out to their friends, family members and colleagues for donations.

Peer-to-peer fundraising long been dominated by a handful of large national health charities such as the American Cancer Society and Susan G. Komen for the Cure, which coordinate massive walks in hundreds of cities. But a new survey of the 30-largest U.S. peer-to-peer fundraising campaigns reveals a huge shift in the way nonprofits are staging these programs.

The Peer-to-Peer Fundraising Thirty, which ranks the 30 largest U.S. P2P campaigns, found that these…

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Last Updated : Wednesday, November 7, 2018