Radio

When people talk, listen completely. Most people never listen ― Ernest Hemingway

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Traditional Radio Faces a Grim Future, New Study Says


A new study published today by the head of New York University’s Steinhart Music Business Program casts a sobering outlook on the future of terrestrial radio...

In the 30-page report, Larry Miller argues that traditional radio has failed to engage with Generation Z — people born after 1995 — and that its influence and relevance will continue to be subsumed by digital services unless it upgrades. Key points made in the study include:

*Generation Z, which is projected to account for 40% of all consumers in the U.S. by 2020, shows little interest in traditional media, including radio, having grown up in an on-demand digital environment;

*AM/FM radio is in…

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Last Updated : Friday, March 23, 2018