Human behavior is an enormously complex set of things, and that mixture of underlying things is different for different people, so it's not just complex, it's meta-complex - Vivienne Ming
image by: Kimbrough Ambulatory Care Center
Though research suggests that many chronic diseases are preventable with better health behavior, the structure, pace, and inequities of society make health-damaging behavior easy. We overeat and don’t get enough exercise. Our brains naturally favor foods with high levels of salt, fat, and sugar. We know we shouldn’t have that extra glass of wine or binge-watch our favorite show, and we don’t get enough sleep. We spend more time on social media than with friends and family.
It is clear we need to change our behavior. But behavior change is hard, very hard, and the cycle continues.
In the future of health—where data and technology continue to advance exponentially—will human behavior still prevent us from becoming a healthier society? How can we conquer the age-old problem of behavior change both with, and in spite of, technology?
Behavioral Scientist is a non-profit digital magazine that offers readers original, thought-provoking reports from the front lines of behavioral science. Born out of the labs and offices of leading researchers, practitioners, and journalists, our mission is to help our readers make sense of today’s world through a deeper understanding of human behavior.
The Behavioral Research Program initiates, supports, and evaluates a comprehensive program of research to increase the breadth, depth, and quality of behavioral research in cancer prevention and control.
BehavioralRx is our proprietary behavioral and cognitive science of precision health that has proven to increase human resiliency, resulting in better patient health outcomes, increased clinical joy in practice, and reduced physician and nurse fatigue.
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