Sports Drinks

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Sports Drinks

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The Controversial Science of Sports Drinks

A history of the conflated science of hydration and how consumers came to believe that "water is not enough."

The British Medical Journal published a scathing investigation yesterday into the influence of the sports drink industry over academia, in the interest of marketing the science of hydration. The lengthy piece by Deborah Cohen documents how, over the past several decades, mandates regarding the necessity of hydrating during exercise entered the public consciousness to the point that they're now thought of as common sense. Here are some highlights:

  • The key players: Pepsico, which produces Gatorade, the Coca-Cola company, which owns Powerade…

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Last Updated : Wednesday, May 2, 2018