Millennials, by and large, are credited for being the ones who are out to “change the world.” They’re the most in tune with technology. They’re the most likely to go out to eat. And most importantly, they’re the ones who’ve changed the idea of value. However, what if all these things could be synthesized into one?
While it’s true that the world of food isn’t being disrupted overnight, millennials are certainly leading the change in the food revolution. From fast casual to farm-to-table, it seems as though every other month we hear about this generation finding something new to sink their teeth into. But there’s a bigger picture at play, and it’s one that’s not going away anytime soon. Here’s why:
As many of us have heard before, millennials love going out to eat. In fact, according to an analysis of historical data on food-spending habits by the University of Arkansas, eating out has increased from 25.9% of consumers in 1970 to a current record of 43.5%. I’ll note that this pattern doesn’t rest solely on the shoulders of millennials; there are numerous factors at play.
For starters, going out to eat or ordering takeout saw an increase in popularity as more women entered the workforce. Second, many people see the price difference between going out and cooking at home as negligible (though many others would beg to differ). And finally, people are just busier, meaning they don’t always have the time to prepare a home-cooked meal.
These trends have caused a rise not just in going out, but in the explosion of the fast-casual chain, which observers note will soon overtake fast food. By offering healthier choices that someone can get on the go, fast casual’s quality and availability have allowed it to become one of the primary options for millennials. Plus, these restaurants generally offer much more variety than their fast food counterparts, which gives them a significant edge.
Despite the criticisms that millennials are going out to eat too much, these folks are actually some of the healthiest eaters of any generation. According to the Organic Trade Association, 52% of organic consumers are millennials. Furthermore, these folks eat 52% more vegetables than their older counterparts. Yes, millennials are highly aware of their eating habits, which has entrepreneurs and marketers taking note.
While the health trends of the early 2000s have come and gone (e.g., McDonald’s offering salads), millennials haven’t stopped paying attention to healthy eating. After all, these folks have grown up in a time when obesity is at an all-time high, which they’ve been making concerted efforts to combat. Additionally, millennials place a lot more value in what they put into their body, educating themselves on the benefits of natural and organic foods. This is supported by shifts in diet as well: a staggering 40% of millennials are reportedly taking on a plant-based diet.
Frankly, these changes in mentality and behavior shouldn’t come as a surprise. This generation is better informed and better educated, and they’re willing to go the extra mile to get what they perceive as the best value for their dollar.
Millennials aren’t just changing the food we’re buying; they’re changing how we’re buying it. An excellent example of this is the rise in grocery- and meal-delivery services such as Door To Door Organics and Blue Apron, which offer high-quality natural or organic foods brought straight to your door. However, while this helps alleviate our on-demand desires, it only takes care of a fraction of our lifestyle requirements.
Let’s face it: people are busy. We don’t always have time to cook or even pick up something that satisfies our hunger, which can leave us making decisions that aren’t exactly the healthiest. And that’s what companies like Elements are trying to combat. Their ready-to-go packages have fresh ingredients, including some that never lose their nutrients (a rare, and possibly unprecedented, achievement). Expect companies like this to be a game-changer in a couple of years.
The future of food is going to be guided by millennials’ current concerns and desires, and it’s going to be interesting to see how these companies will continue to come up with new, creative solutions. Considering that the food industry has remained relatively stagnant in terms of delivery and options over the past few decades, we’re overdue for a facelift. Overall, the future of food is looking bright; the only question is: how far do you think it can grow?
Source: Deep Patel, Food Leaders Take Notice: How Millennials Are Changing The Way We Eat, Forbes, August 26, 2017.
Before you read another health study, check who's funding the research. Food companies have a bad history of funding biased research to support their products. We took a look at a few egregious recent examples.
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While it’s true that the world of food isn’t being disrupted overnight, millennials are certainly leading the change in the food revolution. From fast casual to farm-to-table, it seems as though every other month we hear about this generation finding something new to sink their teeth into. But there’s a bigger picture at play, and it’s one that’s not going away anytime soon. Here’s why...
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Find out What Raw Foods Can do for You!
The American Council on Science and Health is a consumer education consortium concerned with issues related to food, nutrition, chemicals, pharmaceuticals, lifestyle, the environment and health
The American Society for Nutrition (>4100 members) is the premier research society dedicated to improving the quality of life through the science of nutrition. The Society fulfills its mission by fostering and enhancing research in animal and human nutrition; providing opportunities for sharing, disseminating, and archiving peer-reviewed nutrition research results (at its annual meeting and in its publications...
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A giant nutrition search engine.
If you’ve ever spent time looking for health information online, then you’ve probably realized that the advice is conflicting and that no one seems to agree on anything. All of the gurus have a product to sell and most opinions are more about belief and personal experience than facts. The main goal of this site is to search the scientific literature for true answers, preferably from randomized controlled trials, which are the gold standard of research.
Real food for real people.
Extensive food information from BBC News
What makes the Best Life so different is simple. A diet is typically something you go on and off. The Best Life is a holistic lifestyle that helps you gradually change your eating and activity habits for today, tomorrow, and the rest of your life.
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Count Your Calories for a Healthier Lifestyle.
Calorie Restriction with Optimum Nutrition, or CRON, is an acronym given to a diet -- and a lifestyle -- by doctor and UCLA professor of pathology, Roy L. Walford. Walford's experiments, building on research conducted since the 1930's, confirm that laboratory animals whose calories -- not nutrition increases both average and maximum lifespan. Walford began his experiments in the 1960s. Since then, other scientists (e.g., Weindruch and Spindler) have come to similar conclusions -- the primary conclusion being: Calorie Restriction is the only proven, research-backed technique currently known to science which extends lifespan and ones "healthy years".
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ChefMD was born at the intersection of Food and Medicine. Physician and professionally trained chef Dr. John La Puma and Rebecca Powell Marx, a journalist, marketing executive and medical television producer formed ChefMD LLC as a health and media company to show health-conscious consumers how to choose and cook delicious meals that help prevent disease, shed pounds and leave you feeling great.
The inside connection to the best dishes and food culture, proudly presented by chefs.
Information from the Children's Nutrition research Center at Baylor College of Medicine.
Chowbaby.com has listed nutritional and calories information from various fast food restaurants as a service to help you make smart choices. Items and serving sizes change often.
We have created this informational website for people to discover, learn about, and discuss Clean Eating, wellness, nutrition, & fitness. We want to get the word out about how to Eat Clean and how it can change your life for the better. It can help you to feel so much healthier and so much more energetic than you ever have
Cooking Capsules is a cooking helper app that is really unique. This app doesn't just offer you up recipes and leave you to it, it actually breaks down each recipe they list into three separate parts to make the entire process entertaining and easy.
Companion site to Cooking Light Magazine.
Craving for all the little tasty things life has to offer. Us people crave for tasty little things all the time don't you agree?
Delicious TV is a progressive media company committed to promoting a plant-based diet to the American public. Founded in 2003 by Betsy Caron, Delicious TV has produced television shows such as Totally Vegetarian, Vegan Hotspot and Vegan Mash-Up. VegEZ, a vegan recipe podcast and app, is also available for download from the iTunes store. Totally Vegetarian airs on public television and is now on the Roku Streaming Player.
This website serves as a forum to promote discussion on health information to help people understand how to take control of their health through nutritional excellence.
John La Puma MD is the leading physician voice for healthy eating as part of health and is a wellness and nutrition expert. Both a board-certified practicing internist and professionally trained chef, he is a New York Times best-selling author twice, on healthy aging and diet.
Dr. McDougall believes that people should look, feel great and enjoy optimal health for a lifetime. Unfortunately, many people compromise their health unknowingly through poor dietary habits.
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Extensive resource on eating from Indiana Public Media.
Eat Magazine is a comprehensive food, wine and associated good living resource that brings you restaurant reviews, recipes from award-winning chefs, wine recommendations, local travel tips, cook’s toys and tools, books and lots more.
Delicious Vegetarian recipes to help you eat better food.
When it comes to health, we all want to do the right thing but half-truths and inconclusive information can clutter an otherwise logical vision. Our EAT CLEANER mission is to set the record straight on what's on our plates and help everyone take matters into their own hands.
Countering industry harm to improve public health.
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The no-diet weight loss solution! Learn thousands of easy food swaps that can save you 10, 20, 30 pounds—or more!
Eater is the source for people who care about dining and drinking in the nation's most important food cities. A favorite of industry pros and amateurs alike, Eater has an uncanny knack for finding out what's opening where, who's serving what, and how it's all going down.
The Eatery is a free iPhone app. Just snap a photo of your food, rate how healthy it is, and wait for others to rate the healthiness of your food. It’s that simple. Stop counting calories and start eating better.
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DIBLE COMMUNITIES, INC. is a publishing and information services company that creates editorially rich, community-based, local-foods publications in distinct culinary regions throughout the United States and Canada.
Welcome! Many people tell me they want to look better, feel better, and live happier, more fulfilling lives but they also like to eat. I believe that food is an essential part of a happy and fulfilling life, and I'm committed to showing you how delicious healthy living can be!
eLook.org is the place to look for quick and reliable access to nutritional information.
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Recipes for Life...During my own paleo journey I have learned a lot about how to successfully feed a family paleo and this blog is a chance for me to share with you some of the paleo related tidbits, stories, and advice that only comes from experience.
Folly, fun, and fraud in U.S. industrial food.
Making the pH connection between acid-forming foods and common allergenic foods!
An organization of families and professionals founded in 1976 to provide a dietary management program for both children and adults, The Feingold® Association is a non-profit public charity chartered under section 501(C)3 of the Internal Revenue tax code.
The FitLife.tv team has a passion to help the community at large by improving their bodies, minds, and spirits. FitLife.tv was formed to create a network of like minded people to start a revolution of empowerment. We’re In This Together… On a mission to change the world,one person at a time. FitLife.tv also delivers the goods on how, for example, a diet rich in vegetables can positively impact every aspect of one’s life including juicing.
Food and Dring Blogs and Chats.
Today's headlines across the Food industry
Food Addicts Anonymous is a fellowship of men and women who are willing to recover from the disease of food addiction. Sharing our experience, strength, and hope with others allows us to recover from this disease, ONE DAY AT A TIME.
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The Business Review websites are your number one stop for all the latest news, comment and industry information. Each Business Review website offers content that is produced by a dedicated team of journalists and global industry experts.
Food, Inc. exposes America's industrialized food system and its effect on our environment, health, economy and workers' rights. Learn about these issues and take action through the Hungry For Change cafeteria and check out the 10 Simple Tips for making positive changes in your eating habits. Learn more about these issues and how you can take action on Takepart.com.
We here at Food Matters are committed to helping you help yourself. We believe that your body is worthy of good care and that no one is more suitably qualified to care for it than yourself.
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Low Fat Recipes, Diet Plans, Holiday Recipes and Online Diets.
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Breaking News on Food & Beverage Development - Europe.
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Eat better. Lose weight. Be healthy.
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Anti GMO foods sponsored by Greenpeace.
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Natural Food and Supplement Store.
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Nutrition Advice by Registered Dieticians.
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On-line health magazine in New York City with lots of nutrition information.
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Your Premier Source for Programs and Support for a lifestyle without diets.
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Primal living in the modern world.
Melissa’s easy-to-navigate Web site is updated monthly with features and recipes that are easy and convenient.
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Information on Pasta Recipes, Pasta Nutrition, Carbohydrates and more.
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New Hope Natural Media is the leading media resource and information provider for the natural, organic and healthy products industry. We deliver industry information and community-building forums that help you reach new markets and expand your business in print, in person, online.
Eating flexitarian for healthiness because we're done with carrots.
Welcome To Nourish Interactive - the fun place to learn about nutrition! Nourish Interactive is your free one stop resource for fun nutrition games for kids, interactive nutrition tools and tips for parents and health educators to use to promote healthy living for the whole family. Created by nutrition and health care professionals
NutriFit's meal service is the ultimate timesaving, convenient choice, designed to satisfy your nutrition and health needs with extraordinary cuisine.
At NutriLiving, we believe in a holistic approach to health. After all, you're not what you eat, you're what you absorb! So it's important to eat right, drink right, and maintain a healthful lifestyle in order to thrive. To feel well, we need to choose well, day after day, year after year.
NutriLiving.com aims to equip users with the knowledge and support they need to make good, consistent choices regarding their personal health and wellness.
We believe that every person has the power to make decisions that will allow them to take control of their life and health.
"You'll learn more about food safety and nutrition from Nutrition Action than any health or food magazine around."
NDR-UK’s vision is to become the recognised national (UK) authority for the provision of ‘fit-for-purpose’ nutrition and dietetic resources for dietitians and other health professionals to use with the public to empower them to make changes to their diets to improve their quality of life...
The Nutrition Bulletin provides accessible reviews at the cutting edge of research. Read by researchers and nutritionists working in universities and research institutes; public health nutritionists, dieticians and other health professionals; nutritionists, technologists and others in the food industry;
Nutrition.gov provides easy access to the best food and nutrition information from across the federal government.
Nutrition Data provides complete nutritional information for any food or recipe, and helps you select foods that best fit your dietary needs.
Living a Nutritious Life & inspiring you to live yours!
The Obesity Society welcomes you to Obesity Online, the education resource for clinicians, researchers and educators with an interest in obesity and its related disorders.
The old ways: your guide to good health and well-being!
Organic Authority seeks to change the way Americans think about the word organic, washing away the grungy hippy image of the past. Our goal is to disseminate information while educating the public about the benefits of buying and choosing organic produce, meats, and products, while promoting sustainable living and an organic lifestyle.
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Potatoes are one of Mother Nature’s best-kept secrets. This delicious, family-favorite vegetable is not just good but good for you. With just 110 calories, one medium, skin-on potato provides 45% of your daily value of vitamin C and more potassium than a banana. There are hundreds of innovative and healthy ways and reasons to make potatoes part of your dinner. So go on, unearth all the goodness of potatoes!
Here's the truth: If you repeatedly struggle with diet programs, jumping on another diet program can't be the answer.
What you need instead is guidance. Someone who can help you figure out the few important things you should be doing differently.
Someone who can walk alongside you, troubleshooting the inevitable challenges and difficulties that come up.
That's real coaching, and that's what we do at Precision Nutrition.
RawGuru.com is your source for the latest up to date raw food information. We want to inform you the best way we can at every angle about the raw food diet!
We believe it's a necessity that everyone, yes everyone on the planet is aware about this lifestyle!
Eat the foods humans are designed to eat and lose weight, look great and feel your best. Start changing your life today.
The Salt Institute is the world's foremost source of authoritative information about salt (sodium chloride) and its more than 14,000 known uses.
Slow Food USA envisions a future food system that is based on the principles of high quality and taste, environmental sustainability, and social justice in essence, a food system that is good, clean and fair.
The Slow Food Vancouver Island and the Gulf Islands Convivium works to supports farmers, breeders and artisan food producers to link with the consumer. We work towards safeguarding our right to food sovereignty.
Dietary and nutrition information on many of our beverages and foods, including seasonal, regional and limited-time offerings, are provided here so you can find a balance that's just right for you.
Sponsored by the Sugar Association.
Our mission is to create future healthier generations through good nutrition. SuperKids Nutrition aims to empower children and families to reach their full potential by having the energy and good health needed to accomplish their life goals. We help parents and the community become more knowledgeable about nutrition and enable children to make healthy choices every day.
Website of Phil Lempert, Media Correspondant.
Sustainable Food News is the only daily online news service to the organic, sustainable, and natural food industries.
Join us as we discover new ways to eat healthy, shop smart, and enjoy sustainably-raised food!
The T. Colin Campbell Foundation is based in Ithaca, NY, home of Cornell University. The T. Colin Campbell Foundation is a 501(c)3 nonprofit organization providing accurate scientific and health information to the public.
THE CHALKBOARD IS A STUDY IN LIVING WELL. Our mission is simple: Encourage you to thrive in every aspect of your daily life. We’re passionate about creating a conversation about health, wellness, fitness, beauty, nutrition, philanthropy and other issues. There is no limit to the wisdom we can share with each other. Everyone has something to teach and everyone has something to learn. Consider this your classroom. Welcome to The Chalkboard.
The China Study cuts through the haze of misinformation and delivers an insightful message to anyone living with cancer, diabetes, heart disease, obesity, and those concerned with the effects of aging. Additionally, he challenges the validity of these low-carb fad diets and issues a startling warning to their followers.
Resources to help you make food and life choices that enhance your health, express your compassion, and help create a thriving, just, and sustainable planet.
The Gluten-Free Mall, Your Special Diet Superstore!
Taking control of your quality of life starts with consuming a plant-based diet. Filling your plate with fruits, vegetables, legumes, and grains is not only your best bet for disease prevention, it’s an easy way to reverse damage already done. Follow the Power Plate to optimal health.
Some simple tricks can help you stick with the USA TODAY Weight-Loss Challenge and lose 10 pounds in 10 weeks.
Television shows and information promoting the vegetarian lifestyle.
The Vegetarian Resource Group (VRG) is a non-profit organization dedicated to educating the public on vegetarianism and the interrelated issues of health, nutrition, ecology, ethics, and world hunger. In addition to publishing the Vegetarian Journal, VRG produces and sells cookbooks, other books, pamphlets, and article reprints.
Read our extensive reports on diet, nutrition and safety issues.
Unhealthy diets and physical inactivity are two of the main risk factors for raised blood pressure, raised blood glucose, abnormal blood lipids, overweight/obesity, and for the major chronic diseases such as cardiovascular diseases, cancer, and diabetes.
The George Mateljan Foundation is a non-profit organization with no commercial influence, which provides this website for you free of charge. We are dedicated to making the world a healthier place by providing you with cutting-edge information about why the World's Healthiest Foods are the key to vibrant health and energy and how you can easily make them a part of your healthy lifestyle.