Gatorade

It went from a Florida sideline experiment to the default sports drink on most professional and collegiate sidelines and a standard item in grocery coolers. The original purpose—replace fluid, salt, and carbohydrate during prolonged hard effort—is still the scientific core; the ubiquity is largely marketing and habit - HWN

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Gatorade

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Gatorade Nutrition Facts: Is It Bad for You?

While Gatorade is one of the biggest brands in the sports drink industry, its nutritional merit is controversial. Is it a sugar bomb that you should avoid at all costs? Or is it a nutritious option for hydration? The answer is complex. Whether you should drink Gatorade (or any sports beverage) depends on your health goals and philosophy, how much and the type of exercise you're doing, and your personal preference. Gatorade contains calories in the form of sugar which can give you a small energy boost during exercise and electrolytes to help with hydration. Unless you work out intensely for prolonged periods or are an elite athlete, good 'ol water may be your best bet to quench your thirst…

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Featured

 Gatorade: The Idea that Launched an Industry

Outside the sports arena, Gatorade has filled an important niche in medicine — a contribution UF College of Medicine Dean C. Craig Tisher says deserves headlines of its own. “The ingestion of Gatorade by athletes at all levels of competition, as well as by ‘weekend warriors’ — especially under conditions of extreme heat and humidity — has undoubtedly prevented countless episodes of heat stress and heat stroke,” Tisher says. “Further, the use of Gatorade in medical conditions associated with extreme dehydration, such as diarrheal diseases and other causes of volume depletion, offers the medical community a relatively simple and inexpensive way to manage conditions that are often life-threatening.”

 Is Gatorade actually better than water?

The reason many of us drink stuff like Gatorade to begin with is probably a combination of the sweet neurochemical reward that comes from ingesting sugar and the subliminal messaging inherent in sports drinks commercials that tells us real athletes drink [insert your favorite sports drink here]. But that’s not why we think we drink them. We probably think that scientifically speaking, beverages like Gatorade or Powerade are doing something for our bodies that water isn’t—and that’s actually true. It’s just not clear how much the average exerciser really needs those extra features, especially when you consider the massive quantity of sugar that most sports drinks contain.

Articles of Interest

Gatorade maker recalls 122,000 cases of popular sports drink across 37 US states

PepsiCo initiated class II recall of 28oz bottles last month over ‘undeclared’ yellow dyes, FDA notice says.

A Hydration History Lesson: How Gatorade Poisoned the World

You can buy Gatorade in pretty much any convenience or grocery store. It's important to understand the origins of Gatorade because it paints a vivid picture of who it was intended for and who it wasn't.

Do sports drinks and hydration theory hold any water?

Since the 80s, athletes have been primed to stay ahead of thirst using specially made – and marketed – formulas. But the science tells a very different story.

Does Gatorade Actually Work?

It's no secret that Gatorade is the leading name in sports drinks. You're bound to see a Gatorade ad during every sports game you watch on TV. They sponsor high-profile athletes such as Michael Jordan, Derek Jeter, Dwyane Wade, Peyton Manning, Lionel Messi, and more. Though Gatorade has garnered respect in the sports world, many speculate if the leading sports beverage is as effective as they claim. Let's take a deeper look and see if Gatorade is worthy of being your sports drink of choice.

Electrolyte beverages can help your body stay balanced − but may worsen symptoms if you’re sick

A closer look at Gatorade’s ingredients... Water, the main ingredient in most sports drinks, hydrates you. The human body is made up of approximately 60% water, so to stay hydrated, it is important to listen to your body and drink water regularly. When the body’s water volume is decreased, it sends thirst signals to the brain.

Gatorade: Is It Worth the Hype?

Gatorade is marketed as an effective sports drink that replenishes and hydrates the body. However, it is not actually the best option for most athletes.

Gatorade’s impact reaches beyond the athletic field

It would be hard to find someone who didn’t know the popular sports drink “Gatorade”. But did you know that it got its start at the University of Florida? Dr. Robert Cade came to UF as part of the launch of the medical school (the first public one in the state) and worked to create the now popular, Gatorade. The hydration innovation was a breakthrough, and yes, it did help the football team! However, the creation of the drink did much more than just help the team. The beverage cracked the code for those suffering from dehydration and in the end, helped people all over the world.

How Gatorade turned a dehydration problem into a 60-year science-backed legacy

From college sidelines to daily routines, Gatorade continues to build on the science that shaped the brand from the start.

Please Give Me Back Basic Gatorade

Note to Gatorade: Just let me buy the original product, with the easy-to-identify label, and if I want to reduce the sugar or sodium content, let ME add water to it. Active folks are not going to buy Formula #1 because you say that’s “pre-workout” and simultaneously buy Formula #2 because you say that’s for “during workouts”. The age old saying holds true…”If it ain’t broke, don’t fix it.”

The Chemistry of Gatorade

Gatorade is a sport’s drink that was originally created for athletes, though it is now drank by many non-athletes. It was created by Dr. Robert Cade and Dr. Dana Shires at the University of Florida. Its purpose is to not only rehydrate, but to replace the carbohydrates, salts, vitamins, and minerals lost in perspiration. I chose Gatorade because it is one of my favorite drinks. Being in Conditioning, having a lot of caffeinated drinks is bad for me. Therefore, I prefer Gatorade.

Why Do NBA Players Hate Gatorade?

Today, Gatorade remains the NBA’s longest-lasting official sponsor. One ongoing aspect of their partnership? Bottles of the drink are typically displayed at post-game press conferences. Over the years, though, some basketball stars have raised eyebrows by pointedly moving their bottles of Gatorade away from themselves during interviews, or sometimes even reacting to the taste or even the mere presence of Gatorade with outright disgust and anger.

You’re Probably Not Working Out Hard Enough to Actually Need that Gatorade

Water is all you need to replenish after a workout. According to a new investigation by the CBC show Marketplace, an investigative reporting program, pretty much no one actually needs sports drinks like Gatorade:

Resources

Gatorade Sports Science Institute

Founded in 1985, the Gatorade Sports Science Institute (GSSI) is committed to helping athletes optimize their health and performance through research and education in hydration and nutrition science.

Robert Cade

Inventor of sports energy drink Gatorade Michael Carlson Tue 8 Jan 2008 18.54 EST Share Prefer the Guardian on Google The rise of Gatorade, with its unlikely name and virulent colour, to global domination of a "sports energy drink" market was something no one could have imagined, not least its creator, J Robert Cade, who has died of kidney failure aged 80. It is sold in some 80 countries, and, in the US, it commands 80% of a market worth some $7.5bn. Its position in American sport is so well entrenched that dumping the contents of a 20-gallon Gatorade dispenser over your coach's head to celebrate a victory, a "Gatorade shower", has become a tradition since it was first done to New York Giants' football coach Bill Parcells in 1985.

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