Gatorade
It went from a Florida sideline experiment to the default sports drink on most professional and collegiate sidelines and a standard item in grocery coolers. The original purpose—replace fluid, salt, and carbohydrate during prolonged hard effort—is still the scientific core; the ubiquity is largely marketing and habit - HWN

image by: HWN
HWN Suggests
Gatorade Nutrition Facts: Is It Bad for You?
While Gatorade is one of the biggest brands in the sports drink industry, its nutritional merit is controversial. Is it a sugar bomb that you should avoid at all costs? Or is it a nutritious option for hydration? The answer is complex. Whether you should drink Gatorade (or any sports beverage) depends on your health goals and philosophy, how much and the type of exercise you're doing, and your personal preference. Gatorade contains calories in the form of sugar which can give you a small energy boost during exercise and electrolytes to help with hydration. Unless you work out intensely for prolonged periods or are an elite athlete, good 'ol water may be your best bet to quench your thirst…Featured
Gatorade: The Idea that Launched an Industry
Outside the sports arena, Gatorade has filled an important niche in medicine — a contribution UF College of Medicine Dean C. Craig Tisher says deserves headlines of its own. “The ingestion of Gatorade by athletes at all levels of competition, as well as by ‘weekend warriors’ — especially under conditions of extreme heat and humidity — has undoubtedly prevented countless episodes of heat stress and heat stroke,” Tisher says. “Further, the use of Gatorade in medical conditions associated with extreme dehydration, such as diarrheal diseases and other causes of volume depletion, offers the medical community a relatively simple and inexpensive way to manage conditions that are often life-threatening.”
Articles of Interest
Electrolyte beverages can help your body stay balanced − but may worsen symptoms if you’re sick
A closer look at Gatorade’s ingredients... Water, the main ingredient in most sports drinks, hydrates you. The human body is made up of approximately 60% water, so to stay hydrated, it is important to listen to your body and drink water regularly. When the body’s water volume is decreased, it sends thirst signals to the brain.
Why Do NBA Players Hate Gatorade?
Today, Gatorade remains the NBA’s longest-lasting official sponsor. One ongoing aspect of their partnership? Bottles of the drink are typically displayed at post-game press conferences. Over the years, though, some basketball stars have raised eyebrows by pointedly moving their bottles of Gatorade away from themselves during interviews, or sometimes even reacting to the taste or even the mere presence of Gatorade with outright disgust and anger.

