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HWN Suggests

Is Sexual Wellness the New Wellness?

As technological advancements democratize industries such as beauty and wellness, we have witnessed an inundation of indie DTC brands brushing upon a variety of women’s needs, all with similar offerings. As a result, the femtech space has faced claims of being overly saturated. The sexual wellness category has received such criticisms. However, it’s hard to deny the potential for the future of this female-targeted industry that piqued during ‘quarantine’ and continues to revolutionize women’s health.

The fact of the matter is, we know so little about women's bodies. Most of the educational resources focus on fertility science, and, as such, sexual wellness companies working on anything…

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Featured

 Bloomingdale’s, Sephora and the Embrace of Sexual Wellness

With careful rebranding, word choice and packaging, products like vibrators and lubricants have become newly palatable to higher-end retailers.

 Does Sexual Wellbeing Lead to Better Life And Leadership Skills? This Sextech Company Wants To Find Out

The connection between sexual well-being and mental and physical health has been recently attracting more interest. Sexual wellness brands -many of which endure constant advertising censoring- advocate to position sexual health and wellness as part of the health conversation, to make it more accessible to all.

Articles of Interest

In the wellness era, sexual pleasure products are self-care tools

After decades of being relegated to the back aisles of drug stores and seedy storefronts, sex products from lube to vibrators are getting a much-needed rebranding. And the companies that make them are doing it—like many other industries—by aligning with the wellness industry.

Sex toys are switching from hedonism to health

No longer merely concerned with pleasures of the flesh, sex tech is now all about wellness.

Sex-Tech Companies Are Having More Fun Than the Rest of Us at CES

Sexual health and wellness companies were allowed to exhibit their wares for the first time this year.

There’s a stigma around lube. These brands want to change that

Why are straight people so resistant to using personal lubricant?

Why Every Sex Toy Is Suddenly Cute and Pastel-Coloured

Why does the new generation of “intimate wellness” products look more like Scandinavian kitchenware?

Resources

Rise Medical

Rise Medical is a first-of-its-kind community of medical professionals and sexual wellness experts dedicated to the personalized treatment of vitality issues through integrative care.