Sex toys are switching from hedonism to health - Franki Cookney
image by: Louie Bacs
As technological advancements democratize industries such as beauty and wellness, we have witnessed an inundation of indie DTC brands brushing upon a variety of women’s needs, all with similar offerings. As a result, the femtech space has faced claims of being overly saturated. The sexual wellness category has received such criticisms. However, it’s hard to deny the potential for the future of this female-targeted industry that piqued during ‘quarantine’ and continues to revolutionize women’s health.
The fact of the matter is, we know so little about women's bodies. Most of the educational resources focus on fertility science, and, as such, sexual wellness companies working on anything…
As far as popular sexual wellness companies go, there are too many to count, and they all largely gravitate towards two product categories: vaginal health and sex essentials.
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