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The Ever-Changing Business of ‘Anti-Aging’

There is something telling about the moments when we, as a culture, all agree to make a change that feels right and good and true, then go on behaving in approximately the same way that we did before. Consider the September issue of Allure. On the cover, the 72-year-old actress Helen Mirren wears the tattooed arm of a 20-something guy slung around her neck as if it’s the hot new accessory. Allure calls her “the hero we need” as the magazine enlists the beauty industry in its new pet cause: “the end of anti-aging.”

Inside, the editor Michelle Lee resolves to stop using the term “anti-aging” in her pages going forward, opting instead for a “celebration of growing into your own skin…

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Featured

 For Skin-Care Brands, It’s Not Anti-Aging Anymore. It’s Pro-Aging

In the beauty world, women over 50 have often been aged out, with brands more eager to focus their attention on younger consumers. But the generation with the most buying power may finally be getting a seat at the table.

 The fall of “anti-aging” skin care

Brands are still selling the idea of trying to look younger — they’ve just changed the vocabulary.

 The latest anti-aging trend is massaging the skin’s fascia – here’s what you need to know

Influencers promoting fascial massage claim that massaging the face’s fascia can produces some astonishing results, including significant changes to facial features and skin quality. The face and the hands are among the most exposed parts of the body and often the first places to show signs of aging. As we get older, our skin’s ability to generate collagen – the primary building block of the body’s skin, muscles and bones that makes skin smooth and strong – reduces. Additionally, the sun’s UV rays penetrate the skin damaging collagen proteins and cells, further reducing the skin’s strength – as well as promoting wrinkles and tumour formation.

Previously Featured

What You Need to Know About Aging Skin

Understanding what's in your control, and what's not.

Why Sunscreen Is the Only Anti-Aging Product You Need

The sun’s rays cause the majority of skin changes as you grow older. Here’s how sunscreen helps prevent the damage.

Anti-Aging Discovery Could Lead to Restorative Skin Treatments

Loss of collagen protein depletes renewal cells that serve as skin’s fountain of youth.

Could gin distilled with collagen really be the fountain of youth?

Could a cocktail rid your face of crow’s feet? A shot of special, anti-aging gin claims it can. The new product — with the unfortunate name Anti-aGin — claims to rejuvenate the skin and help sippers defy age. It’s a 40-proof gin that’s distilled with pure collagen and chock full of other herbal products like chamomile and witch hazel.

Do these three popular anti-ageing skincare ingredients work? Here’s what the evidence says

While the modern era has certainly seen its fair share of bizarre anti-ageing skincare methods – such as placenta and vampire facials – the latest trend in anti-ageing skincare is using science. But with ingredients such as peptides, antioxidants and acids now commonplace in ingredients lists, it can be difficult for someone without a background in biology or chemistry to know if what they’re putting in their basket really is backed by science – or if it’s just clever marketing hype. Here, we take a look at three of the most popular ingredients currently found in many anti-ageing products – and whether there’s any evidence they do what they claim:

Drugstore skincare: Science-backed anti-aging ingredients that don’t break the bank

Here are a few science-backed, dermatologist-favorite ingredients that can help to slow, or even reverse, signs of aging. All of the ingredients listed below can be found over the counter (OTC) and are available in preparations that cost under $30.

Free the wrinkle

The stigma against wrinkles has been remarkably stubborn — for example, while a movement toward body positivity and size diversity has led to more brands highlighting models above a size 6 (though not always making larger clothes for actual customers), it’s still rare to see a wrinkled face in ads, even for brands aimed at older women. But this might be starting to change, especially since the pandemic has Americans rethinking their relationship to their appearance in all kinds of ways.

How Anti-Aging Creams Get Old Too Fast

Women who like the decadent feel of scooping up pricey wrinkle creams with their fingers may want to re-evaluate their favorite beauty packaging. Jars, the more opulent the better, have long been a favorite of cosmetic marketers. But some of the most common ingredients in anti-aging formulas, like retinol and other antioxidants, are highly unstable, meaning that they break down when exposed to air and light.

How To Practice Effective Anti-Aging For Your Skin

Aging is one of the necessary stages of life. Whether it is affected by age increases, genetic factors, or environmental changes, this process is a necessary process of life. But how to anti-aging and make us look younger than others? Let’s dive right it.

How to Prevent Wrinkles

As we age, our skin loses moisture and elasticity making it prone to wrinkles. Dermatologists have many tools for tackling those little lines that mark the passage of time.

How Your Skin Changes in Your 30s—and What You Can Do About It

No, we’re not just talking antiaging creams.

Hyaluronic Acid: Can It Prevent Premature Aging?

Hyaluronic acid has been nicknamed by the press as the "key to the fountain of youth" because it has been noted that at least some people who ingest a lot of it in their diets tend to live to ripe old ages.

Oh No, the Teens Have Discovered Anti-Aging Skin Care

It wasn’t that long ago that teens on Instagram were horrifying their elders by flattening their dewy skin with a half-inch thick layer of foundation, concealer, and contour. But just when we finally started getting used to the extremes of YouTube-inspired makeup, a new teen beauty trend has started budding. Brace yourself: A small cohort of under-20something influencers are now using anti-aging skin care.

Retinol Has Many Skin Benefits. Here’s How to Use It.

To counter the signs of aging or treat acne, start slow and be patient.

Skin anti-aging strategies

While natural aging is genetically determined, extrinsic aging can be prevented. Aesthetic dermatology should contribute to “healthy aging” not only in cosmetic means by trying to erase time vestiges in skin but by also playing a significant part in prevention, regeneration, and delaying of skin aging combining knowledge of possible local and systemic therapy, instrumental devices and invasive procedures, filling the lack of scientific investigations and becoming one of the important focuses of the aging research.

Skin Care and the Quest for Eternal Youth

It seems like every day, new skin care products hit the market: lotions, serums, collagen boosters, light therapy, at-home lasers — potions and procedures designed to coax our skin into peeling and healing, plumping and renewing. Their promise: wrinkle-free faces, poreless, dewy skin, and an eternally youthful glow. But there's no one magic bullet to flawless skin. And what is this chase really about?

Skin care in the aging female: myths and truths

Final lessons: use sunscreen, Vaseline, and retinoids; don’t bother with facials; don’t rub poison ivy and citrus juices on your skin; and don’t be seduced by fancy packaging and high prices. Easy enough!

These Photos Capture What Anti-Aging Trends Do to Your Psyche

Glenda Lissette's new series, "Save Our Skin," reflects on how anti-aging self care routines have warped her self image.

This Anti-Aging Technique Makes Human Skin Cells Act 30 Years Younger, Scientists Claim

The secret? Halt a cell’s reverse-aging process at the precise moment before it reverts to its embryonic form.

This ‘Cold Laser’ Is the Latest Skincare Fountain of Youth

We all want to age like fine wine, but not everyone has the genes to age like a glass of Chateau Pichon Lalande Bordeaux from 1982. Fancy skin creams, SPF, overpriced juices—they all promise to make us look like a poreless, wrinkle-free god. While some products are actually fabulous in terms of results, many anti-aging “miracle cures” are just redness-inducing red herrings. After all, is aging such a bad thing? Really, we just want to be as hot as Helen Mirren when we’re 77 (or, at least, Jeff Goldblum when we’re 70). Is that too much to ask?

What a Proactive Anti-Aging Skin-Care Routine Looks Like

Treatments done now can completely change skin's aging trajectory. Here's how to craft an anti-aging skin-care routine that will keep your skin looking young and fresh down the line.

What is our fear of aging doing to our kids’ mental health?

You may have heard about "Sephora Kids"—here's what experts say is behind the hordes of teens and tweens obsessed with retinol and other anti-aging products.

Why are our children obsessed with anti-ageing treatments? Take a look in the mirror

It’s not all TikTok’s fault. Our pursuit of eternal youth has rubbed off on our offspring.

Wrinkle Creams Don’t Prevent Wrinkles

“In 25 years, I’ve never seen a real wrinkle or fold repaired with a cream,” says Fayne Frey, a dermatologist based in New York. “The skin is an amazing barrier and things don’t penetrate it easily, which is why topical creams don’t work well.” If you need proof, Frey says, just think about how you can swim in the ocean for hours and not emerge all bloated from the saltwater.

Wrinkles, liver spots, crows’ feet: what happens to our skin as we age?

The main factors that contribute to how old we look include the shape of our face, the number of lines or wrinkles, and the luminosity of our skin. Each of these is influenced by intrinsic and external factors. Skin is the most visible organ. So ageing skin has a big impact on a person’s self-esteem.

Your definitive guide on exactly which skincare to use (and when to use it) for a lifetime of great skin

Is layering up with heavy-duty skincare actually harming your skin?

‘Anti-Aging’ is Taboo. But What Does ‘Clean’ Beauty Even Mean?

In the beauty biz, ‘anti-aging’ has become a taboo phrase, replaced by coded, botanical buzzwords. But what exactly do ‘restorative leaf juice’ and ‘time traveler serum’ actually do?

‘Second skin’ goes on over your real skin to smooth your wrinkles

It starts out like any one of a number of anti-aging treatments: rub some goo on your face, wait for it to dry. But this isn’t a skin cream or wrinkle serum, it’s an invisible polymer “second skin” that dries to tighten wrinkles and reduce skin sagging.

Resources

11 Powerful Antiaging Skin-Care Ingredients You Should Know

And why derms love them.

American Society for Dermatologic Surgery

Although it is not possible to turn back the hands of time, its effects can be dramatically slowed down and improved with the arsenal of procedures and techniques available to your dermasurgeon.

National Institute on Aging

Your skin changes with age. It becomes thinner, loses fat, and no longer looks as plump and smooth as it once did. Years of sun tanning or being out in the sunlight for a long time may lead to wrinkles, dryness, age spots, and even cancer. But there are things you can do to protect your skin and to make it feel and look better.