goop
In Goop we trust? Gwyneth Paltrow has courted controversy since launching her wellness and lifestyle brand, Goop, in 2008 - Paulina Jayne Isaac and Johnni Macke
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I Gooped Myself
Running a luxury lifestyle business and running an organization sincerely trying to address the medical maltreatment of American women are distinct pursuits. Chronic illness and the state of women’s health care are both enormous problems in America that disproportionately harm people living in poverty, black and Hispanic people, and people who live in rural and urban areas without adequate medical resources.
Certainly, wealthy women face these problems, too; no amount of money can guard against certain illnesses or biased doctors. But wealthy women have better access to help than so many other Americans do. By that measure, Goop's customers are already the wellest among us.
Resources
For Gwyneth Paltrow, It's All Good
The keys to Gwyneth Paltrow’s wellness empire? Grit, perseverance and positive vibes. She gives us the inside scoop at Goop.
Goop Is Making a Killing Off Women Who Want More Than a Doctor's Advice
Some women want more than what medical professionals offer. Gwyneth Paltrow's company is stepping into that void.
Gwyneth Paltrow Wants to Convert You
From the start, Goop’s focus included wellness, a lifestyle that had called to Paltrow since her father, director Bruce Paltrow, was diagnosed with throat cancer in 1998. (He died four years later, at 58, when Paltrow was 30.) “He’s the reason I got into this whole thing. I just remember the surgery was so brutal, and then I thought, Wow. What else can we do?”
Gwyneth Paltrow's Goop wellness products condemned by NHS chief
Gwyneth Paltrow’s range of wellness products has been criticised by the head of NHS England who warns that one of the recommended procedures poses a considerable health risk.
Gwyneth Paltrow's guide to living your best life: 12 bonkers ideas
From vaginal steaming to ear seeds, how to live your life the Gwyneth way.
Gwyneth Paltrow’s Goop Should Stay In Its Lane, Far Away From People With Cancer
Goop likes ‘wellness,’ that grey area which sort of intersects with health, suggests pointless lifestyle changes like detoxing and colon cleanses and sells very expensive vitamins that make you smell and, well...stuff nobody needs, to people with an abundance of money. But it also wades into slightly more dangerous territory, particularly with articles on its website and some of the reported contents of its conference.
Gwyneth Paltrow’s new Goop Lab is an infomercial for her pseudoscience business
One of the things that attracts people to the alternative health practices pushed by entities like Goop is frustration with the impact of private industry and the profit motive — particularly in the context of the pharmaceutical industry — on the conventional health-care system. This concern about the impact of industry is understandable.
Is Gwyneth Paltrow’s Goop pseudoscience winning?
Goop has been called out for bullshit over and over. But the brand seems to be stronger than ever.
Jade Eggs, Bee Stings and More of Gwyneth Paltrow’s Most Eyebrow-Raising Goop Moments
Since its launch, Goop has released a few controversial products, including the Jade Egg (it is claimed to increase sexual energy when placed in one’s vagina) and the “This Smells Like My Vagina” candle. Paltrow, however, stands by her choice to release the items, especially the scent that may make some people uncomfortable.
Scientific backlash only makes Goop stronger
Gwyneth Paltrow’s forthcoming show suggests that facts and studies don’t always bring an end to harmful wellness trends.
Tempted to follow that celebrity health trend? Check with this guy first
Canadian lawyer Tim Caulfield has made it his mission to expose fraudulent health advice — particularly when it comes from Hollywood stars. He’s a relentless debunker on Twitter. And his book “Is Gwyneth Paltrow Wrong About Everything?” marshals boatloads of scientific evidence to skewer the long parade of celebrities who tout magical cures that will supposedly keep us all cellulite-free and young forever.
The Dangers of Mainstreaming Goop
Gwyneth Paltrow inking a deal for a Netflix show could be a victory for pseudoscience.
The internet’s favorite Goop critic, Dr. Jen Gunter, says ‘medical conspiracy theories’ are running amok online
Gunter is an OB/GYN and pain physician, but she became internet-famous for blogging about Gwyneth Paltrow’s wellness company.
We Fact-Checked Four of the Most Outrageous Claims in Gwyneth Paltrow’s Netflix Show
It is, shall we say, a mixed bag.
What is Goop? Here's why everyone hates Gwyneth Paltrow’s company
Imagine getting a vagina-scented candle as a present. And, it's $75. What to make of this? Is it weird, funny, outlandish? Or is it empowering because it's destigmatizing the female body? Debatable, but what is clear is it's a Goop product. Goop is the "modern lifestyle brand" that has brought us revolutionary products. These include the Psychic Vampire Repellent Spray ($27), Glacce Rose Quartz Bottle ($80), Goop Jade Vaginal Egg ($66). We are, of course, dubious of them.
Who’s Afraid of Gwyneth Paltrow and Goop?
The tsunami of Goop hatred is best understood within a context that is much older and runs much deeper than Twitter, streaming platforms, consumerism or capitalism.
I Gooped Myself
The irony of the wellness industry is its obvious limitations. A new moisturizer can’t stop you from getting older. A new supplement pack can’t dispel the exhaustion of raising three kids. A new cookbook can’t change your genetic disposition to gaining weight around your waist. But a good entrepreneur will always come up with a few more problems for you to solve if you’ve got money to burn. During just a few weeks of wellness experimentation, I found myself sucked into the paranoid skepticism that drives people to buy more products, read more pseudoscience, and orient their lives around ailments that might not even exist.
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