Pink Marketing

A lot of us are done with awareness. We want action - Karuna Jaggar

Pink Marketing

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The Very Pink, Very Controversial Business of Breast Cancer Awareness

You always know when October rolls around—and it's not just because of those much-maligned Pumpkin Spice Lattes. From neighborhood juice bars to massive football stadiums, everyone and everything is decked out in pink for Breast Cancer Awareness Month.

These days, a simple ribbon won't suffice. There are products in just about every category, the vast majority touting that a percentage of the profits go toward the cause. Tory Burch handbags, Rebecca Taylor tanks, Ebb and Flow candles—that's just the beginning.

As a growing number of pink products flood the market, the commodification of breast cancer is coming under increased scrutiny. The cottage industry is…

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Last Updated : Thursday, May 13, 2021