There is more to diabetes awareness than being aware of our own diabetes - Sue Rericha


image by: World Diabetes Day


To the majority without the disease, people with diabetes are presented as overweight, lazy and guilty of bringing the disease upon themselves — often illustrated by faceless overweight people in reports on network news. On social media, images of large amounts of sweets often accompany the word “diabetes.”

People with diabetes are those people who have to prick their fingers, inject themselves with insulin or drag around an insulin pump or a bag of medications. If they just got off the couch and stopped eating too much sugar, they would never have gotten the disease to begin with, right?


“Diabetes is a complex disease,” diabetes educator Janis Roszler told Drugwatch. “For example, not everyone who is overweight develops it, and many who have Type 2 are thin.”

While being overweight is a known risk factor Type 2 diabetes, those who have a family history of the disease or had it while pregnant are also at risk, regardless of weight. And Type 1 is actually an immune disorder that occurs when the body destroys its own insulin-producing cells.

These are just a few myths about the disease that people with diabetes face on a daily basis. According to Roszler, there are people with diabetes who “feel they are damaged in some way.”

Through education and developing support and coping mechanisms, people with diabetes can overcome it — and hopefully, understanding will also lead to more compassion.

Diabetes Stigma: The Blame and Shame Game

Fat, obese, overweight, big fat pig, lazy, slothful, couch potato, over-eater and glutton — these were a few of the negative stereotypes associated with people with Type 2 diabetes, according to participants in a study conducted by Jessica L. Browne and colleagues published in 2013 in BMJ.

“Once again, these stereotypes reflected the idea that you brought it on yourself,” Browne and colleagues wrote. “Less frequently reported were stereotypes of people with T2DM being poor people, not terribly intelligent, as well as being a shocking person or bad personand injecting insulin.”

Few other diseases carry the social stigma of diabetes. For example, most people never blame breast cancer patients for getting cancer. There are a number of positive, empowering campaigns for cures and awareness. Supporters wear pink and celebrate survivors. According to the American Cancer Society, the 5-year survival rate for women with breast cancer that has not spread is nearly 100 percent.

“Many cancers are curable. There is no current cure for diabetes that is available to the general public,” said Roszler. “Those who have it must monitor what they eat, check their blood, take their medication (if needed) and stay physically active to stay healthy.”

But in contrast to other diseases, the public is less accepting or encouraging of people living with diabetes. In fact, studies show more than half of Americans with Type 1 and 2 diabetes feel others blame them for their disease. A staggering 83 percent of parents of children with Type 1 feel the public blames them for causing their child’s disease.

For example, a common practice among health care providers and people without diabetes is to call someone with the disease a “diabetic.” Karen Kemmis, a diabetes educator with SUNY Upstate Medical University in Syracuse, New York, says this labeling is a “huge pet peeve” of hers and many educators and people with diabetes. According to Kemmis, this depersonalization contributes to the stigma.

“We don’t call someone who has cancer a canceric and shouldn’t call someone with COPD a COPDer,” Kemmis told Drugwatch. “But, somehow, it seems acceptable to many to call someone a diabetic. No, they have diabetes. We should use person-first language rather than label someone by a disease.”

The burden of the disease on those affected can be considerable. Experts call it diabetes distress, a mixture of depression, anxiety and stress. Research conducted by Dr. Lawrence Fisher, professor at the Diabetes Center of the University of California in San Francisco, found about half of people with diabetes will experience it.

Fisher found one of the contributing factors to the distress is “social burden.” The stigma attached to the disease takes its toll, Fisher told Diabetes Forecast. Researchers found suffering from distress and stigma-induced shame leads to poor self-care and worse health outcomes.

“Elevations in depressive symptoms and/or diabetes-related distress should be recognized as a predictor of problems with medication adherence in adults with type 2 diabetes,” Dr. Jeffrey S. Gonzalez associate professor of psychology at the Ferkauf Graduate School of Psychology of Yeshiva University, New York, told Endocrine Today.

The more intense the therapy, the more intense the stigma, Alexandra E. Folias and colleagues of dQ&A Market Research found. For instance, 43 percent of those with higher A1C levels who injected insulin or used a pump felt stigmatized, versus 25 percent of those with lower A1C levels.

The damaging stigma surrounding the disease comes from a handful of myths.

Myth: People with Type 2 Diabetes Caused Their Disease

One of the strongest and most hurtful myths is that people with Type 2 diabetes wished it upon themselves and willingly gave themselves the disease. Kemmis has seen firsthand how the blame negatively impacts people with diabetes.

“I guess it is similar to people that have a disease that is related to cigarette smoking. It is their fault,” Kemmis told Drugwatch. “It can increase guilt and shame and could contribute to challenges in self-management. It is so important that people understand that family history and many other factors are involved in the onset of diabetes.”

For instance, another factor that increases the risk of developing Type 2 is gestational diabetes. Gestational diabetes occurs when pregnancy hormones decrease insulin sensitivity.

After her Type 2 diagnosis, Sue Rericha — a 45-year-old elementary school teacher — had a friend tell her, “Oh, it runs in our family too, but we’re watching our weight so we won’t get it.” She told Diabetes Forecast that she felt her friend was calling her “fat” even though she had a normal body mass index and Type 2 ran in her family. She also had gestational diabetes during pregnancy five times.


While lifestyle factors such as physical activity and weight may increase the risk of developing Type 2 diabetes, age, race and genetics also play a large role. Mothers who have gestational diabetes caused by pregnancy hormones also have a bigger chance of developing the disease.

Myth: Eating too Much Sugar Causes Diabetes

Another popular misconception is that eating sugar or carbs causes diabetes. While doctors are still learning about Type 1 and 2 diabetes, according to the Joslin Diabetes Center, “What is known is that eating too many sweets doesn’t cause diabetes!”

This myth also leads to what Kemmis calls the “diabetes police.” The police are usually family members and friends who watch everything a person with diabetes does — especially sugary food intake.

“You shouldn’t have that dessert or drink that regular soda or eat that pasta. You should exercise and stop eating carbs, [according to the diabetes police],” Kemmis told Drugwatch. “Another issue is people blaming parents for ‘giving’ their child Type 1 diabetes because they gave them too much candy/sugar. This has nothing to do with it!”

There is no specific diabetes diet for people with Type 2. Experts say each person is different, and eating sweets is not necessarily off the menu after diagnosis. Each individual should work with a care team that can create a meal plan that works for them.


While eating too many sweets may lead to weight gain and increase the risk of developing Type 2, eating too much sugar does not cause Type 1 or 2. In Type 1, the body's own immune system attacks insulin cells. In Type 2, the body develops insulin resistance.

Myth: Type 2 Diabetes Can Be Permanently Cured

Because of misconceptions about how Type 2 diabetes develops, the myth spread that an adjustment to diet and activity, just getting off the couch and eating less, can cure it. But, the truth is people with Type 2 have to live with it for the rest of their lives.

Type 2 diabetes is a progressive disease, and sometimes people might need more medications than they did at the time of diagnosis. This could mean progressing from oral medicines to injecting insulin. Some patients may feel like failures when this happens.


People with Type 2 diabetes can manage their disease with diet, exercise and medication, but must always stay vigilant against the complications and relapses of the disease. Taking stronger medications or insulin is not a failure on the part of the person with Type 2.

Sources of Stigma

There are several sources of diabetes stigma. These messages can affect people with and without diabetes, and many have a negative effect regardless of intent. Browne and colleagues identified the media, healthcare professionals and family and friends as the main sources.

Because of the stigma, people newly diagnosed with diabetes may even keep it a secret for fear of judgement. They fear discrimination at work and the sense of blame they may get from others. For example, one study participant said she felt the need to hide it because she had a high-ranking position at her company.

Stereotypes can even lead to discrimination and restricted opportunities, though U.S. law lists diabetes as a disability and protects individuals from discrimination. Negative perceptions of the disease — particularly if an individual is overweight — may affect job opportunities and relationships.

The Media

Media is even more prevalent than ever, and people can watch TV or look online to see presentations of people with diabetes — particularly Type 2 diabetes. As our media shifts to digital content, the internet is a growing source of stigma. Mike Durbin is a 31-year-old health blogger diagnosed with Type 2 diabetes and congestive heart failure in 2008. In an interview with Diabetes Forecast, he spoke about reader comments on his 2011 USA Today profile.

“Some of the [online comments] were: ‘If this guy would just get off his [couch] and do something, try exercising, try eating better, [he wouldn’t have diabetes]’ — most of the typical comments that you hear toward people with type 2,” he said. “I’ve gotten to where I really don’t take much of that to heart. It would really just eat you alive if you did.”

Browne’s research points to two views expressed in the media: Type 2 is a lifestyle disease, and emphasis on being overweight and physically inactive reinforced blaming attitudes. People with Type 2 diabetes also felt media often used scare tactics and sensationalism to describe the “diabetes epidemic.” Few stories or features focus on people who successfully manage the disease.

Healthcare Professionals

Healthcare professionals are also a source of negative feelings and stigma. Participants in Browne’s study reported their doctors focused on what patients did “wrong.” They wanted more encouraging behavior and helpful tips on how to improve. Patients instead reported feeling discouraged and judged.

“The reason is clear: Type 2 diabetics tend to be obese, and we still think of obesity as a self-created illness, caused by too much eating and too little exercise,” Dr. Sanjay Gupta wrote in Everyday Health. “Even some doctors will admit they are less sympathetic to their diabetic patients.”

In a story about stigma, Gupta interviewed Dr. Peter Attia, a physician who judged his patients with Type 2 because they were overweight until he had his own run-in with prediabetes.

“[My patient] was in the emergency room for a condition I considered completely preventable,” Attia told Gupta. “She did in fact sense this was a physician who was judging her.”

But, while he judged his patients, Attia was borderline obese despite daily exercise and healthy eating. Then he found out he had prediabetes. Now he speaks about shedding the stigma of obesity and diabetes.

Another misconception that may spread among healthcare practitioners is that people with Type 2 diabetes need to lose large numbers of weight to make a difference. The information may be discouraging to people with diabetes.

“Many people think they need to lose 50 or 100 pounds when studies show that diabetes management can change with a modest 5-10 pound weight loss and moderate exercise of 30 minutes/5 days per week,” Karen Kemmis told Drugwatch.

Friends, Family and Colleagues

Despite the best intentions, family and friends may be hurtful and judgmental. People with Type 2 described the behavior as “unhelpful, annoying or discouraging” and found it “hurtful, judgmental and interfering.”

“We talk about the ‘diabetes police’ who might be friends or family that watch a person with diabetes and tell them what they should and shouldn’t do,” said Kemmis. “No one likes to be told what to do or eat. It’s the idea that it is the person’s own fault for getting themselves into this mess.”

Significant Others and Dating

Type 2 diabetes stigma also extends to social life, particularly in intimate situations with spouses or even dating. When it comes to intimacy with a spouse or partner, the fear can be crippling.

Diabetes educator Janis Roszler is also a marriage and family therapist, and she has seen the stigma affect marriages and relationships. Despite the best intentions, family and friends may be hurtful and judgmental. People with Type 2 described the behavior as “unhelpful, annoying or discouraging” and found it “hurtful, judgmental and interfering.”

“We talk about the ‘diabetes police’ who might be friends or family that watch a person with diabetes and tell them what they should and shouldn’t do,” said Kemmis. “No one likes to be told what to do or eat. It’s the idea that it is the person’s own fault for getting themselves into this mess.”

Demystifying Diabetes and Dispelling Myths

Even though about a third of Americans have diabetes or prediabetes, there are still misconceptions about the disease. Education is one of the ways to dispel these myths. So, here are the diabetes basics. People can get diabetes at any age. Men and women can develop the disease — though men are more likely to develop it. According to the American Diabetes Association, the disease is the seventh leading cause of death in the U.S.

Currently, there is no cure for diabetes though people can manage it through lifestyle changes and medical treatment. There is more than one type of diabetes, and each type has its own risk factors...

Type 2 Medications and Possible Side Effects

Another unfortunate risk of diabetes comes from serious side effects that may occur because of medications. While sometimes medication is necessary to help maintain good health in people with diabetes, and many are effective at controlling excess blood sugar, everyone is different and some may react poorly to a particular drug. Studies also link some drugs to more serious side effects.

People with diabetes should research each drug and have conversations with their doctor about the risks and benefits. There are several options to treat Type 2 diabetes, and some drugs are older than others.

Sodium-glucose co-transporter 2 (SGLT2) Inhibitors

Sodium-glucose co-transporter 2 (SGLT2) Inhibitors are some of the newest drugs available, and the U.S. Food and Drug Administration approved the first drug in the class, Invokana, in 2013. These drugs work by stopping the kidneys from reabsorbing sugar into the blood. The excess glucose leaves the body through the urine. The U.S. Food and Drug Administration and studies link these drugs to serious and life-threatening side effects. The FDA released its first warning in 2015.

SGLT2 Brands Include:

  • Invokana (canagliflozin)
  • Farxiga (dapagliflozin)
  • Jardiance (empagliflozin)

Serious side effects may include:

  • Urinary tract infections that lead to blood infections
  • kidney injury
  • diabetic ketoacidosis (DKA)

DPP-4 Inhibitors

These drugs work by stopping an enzyme that prevents the pancreas from making more insulin. This means more insulin circulates in the blood longer, helping to metabolize excess sugar. Studies and the FDA link these drugs to some serious side effects. The FDA approved Januvia, the first DPP-4, in 2006.

DPP-4 brands include:

  • Januvia (sitagliptin)
  • Onglyza (saxagliptin)
  • Trajenta (linagliptin)

Serious side effects may include:

  • Pancreatitis
  • Pancreatic cancer
  • Heart failure
  • Severe joint pain

Thiazolidinediones (TZDs)

These drugs work by decreasing insulin resistance and helping the body’s cells become more sensitive to insulin. The first TZDs arrived on the market in the late 1990’s. This is one of the most problematic classes of Type 2 diabetes drugs, and studies linked them to bladder cancer and heart problems. Drug makers paid billions in settlements to people who said the drugs caused bladder cancer and fatal heart attacks.


Actos (pioglitazone), Avandia (rosiglitazone) and Rezulin (troglitazone) — Rezulin was pulled from the market because of hepatitis concerns.

Tips for Overcoming Diabetes Stigma

Diabetes educators agree that education and awareness are the best ways to fight stigma. The more information people without diabetes have, the less likely they are to incorrectly pass judgement.

“Helping the public to increase awareness of the emotional components of diabetes would be good,” Karen Kemmis told Drugwatch. “It isn’t something that people will likely change with scare tactics. It is really important for people to know that there are many factors to getting diabetes, some that are changeable and others that aren’t.”

People with diabetes also deal with guilt and self-stigma. Janis Roszler advocates discussing challenging issues with a support group, and if necessary, seeking out a mental health professional.

“For those who continue to struggle, I suggest they meet with a mental health professional who can help them perceive themselves and their diabetes in a more positive way,” Roszler said. “How a person perceives him/herself makes all the difference. A good therapist can help with that.”

Health care providers can help their patients make meaningful strides, too. Studies show empathy from providers can break down stigma.

For example, at the 2015 American Diabetes Association Scientific Sessions Boehringer Ingelheim and Eli Lilly conducted an experiment. They collected data on the lifestyle choices of attendees. Researchers found researchers, clinicians and other industry professionals chose brownies over veggies and 84 percent chose escalators over stairs. It showed even professionals slip up on the guidelines they give their patients. Study researchers suggested that more empathy from providers would improve their patient’s care and lead to more positive health care.

Above all, people with diabetes should take one step at a time and be kind to themselves.

“It is good for a person to take positive steps, work with a diabetes educator for strategies to successful behavior change, and to try to make positive changes and feel good about them,” said Kemmis. “Trying to be perfect rarely works out. Just focus on small changes to be successful and then move on to the next.”

Source: Michelle Llamas, Excerpt from Diabetes - Stigma, Blame and Shame, Drugwatch, November 17, 2016.

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Last Updated : Tuesday, May 25, 2021