Drug Ads

Dancing, biking, singing patients? The FDA needs to do more to crack down on misleading claims - Elisabeth Rosenthal

Drug Ads
Drug Ads

image by: Laurie Akamom Ostergaard-Overbey

HWN Suggests

Are Drug Ads Making You Sick?

You’ve seen this ad before, I’m sure. On your screen, you witness people cavorting with each other as if this was the best day of their lives. Sometimes it’s a backyard party scene with steaks sizzling on the barbecue. It could be beautiful people splashing joyously in a swimming pool while one of them delivers a massive cannonball to everyone’s delight. There could be revelers soaring up in the sky in a hot air balloon or maybe just parachute gliding across a cloudless sky. Maybe they are soaking in the sunshine on an exotic beach or kicking up their heels on a crowded ballroom dance floor. One thing is for sure: these are good times. Then along comes the buzzkill.

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 Are Drug Ads Making You Sick?

Our airwaves and internet are being infiltrated by ads for dozens upon dozens of new drugs that promise the consumer a relief from a variety of afflictions. Whether it’s Semglee or Rezvoglar for diabetes, Inflectra or Renflexis for autoimmune diseases, Skyrizi or Humira for psoriasis, or Wegovy and Ozempic for weight loss, these once-a-week injectable biologics (or more affordable biosimilars) or Glucagon-like peptides are quickly worming their way into the “direct to the consumer” market.

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