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'Drink Phillips' Milk of Magnesia and slip into that cocktail dress': Fifties ads use humor to help women tackle constipation

A series of adverts from the Fifties show how humor was used to help women tackle the embarrassing problem of constipation.

One black and white print ad for Phillips' Milk of Magnesia - a remedy still used today - shows a glamorous woman dressed in a cocktail dress, with a bold caption exclaiming: 'My constipation worries are over'.

While another commercial informs readers: 'Summertime is picnic time, and we're likely to overindulge in eating or drinking... Phillips' helps end the sour, full feeling that robs you of sleep.'

A promotion for Correctol - another laxative brand - claims that it is 'especially for feminine use'. The ad features a doe-eyed woman wearing…

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 How Much of Milk of Magnesia Is Safe for the Quick Relief of Severe Constipation?

The Milk of Magnesia dosage that is right for you depends on your age and severity of symptoms. Most adults can take between 2 and 4 tablespoons of Milk of Magnesia syrup per day, though you should always read the product directions to ensure you are taking the right dosage.

 Some Unexpected Uses For Milk Of Magnesia

Magnesium hydroxide, more commonly known as milk of magnesia, is often used to treat constipation, heartburn, and upset stomach. It can provide effective relief from occasional constipation and help keep you regular. It is also highly effective as an antacid. It is an osmotic laxative, which means that it works by drawing water into the intestines to encourage bowel movement. As an antacid, it works by lowering the amount of acid present in the stomach. As useful as it is for these applications, there are several less known uses for this common household medication.

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Exams and Me: Milk Of Magnesia

The magnesium cation is responsible for the laxative action...

IBS Tales: Milk of Magnesia

Milk of magnesia is generally considered to be one of the more gentle laxatives, as opposed to stimulant laxatives such as Dulcolax.

Magnesium Oxide in Constipation

The aim of this review is to evaluate the evidence base for the clinical use of magnesium oxide for treating constipation and provide a pragmatic guide to its advantages and disadvantages.

Milk Of Magnesia (Magnesium Hydroxide) Reviews

I was told a long time ago to "chase" your MOM dose with an 8-or-so-ounce glass of real orange juice (described as the 'citrate' of 'magnesium citrate'). I am a 'forever customer'. Give this three-or-four hours..... that said, I call it 'Laxative Saturday': admittedly glued to the toilet but the relief is unparalleled.

Milk of Magnesia Side Effects

What should I watch for?

Why is milk of magnesia generally not used as an antacid?

Milk of magnesia is a well-known and effective laxative for the short-term treatment of constipation. People should not use milk of magnesia for more than 7 days at a time for constipation or 14 days at a time for other digestive issues.

Resources

5 Fast Facts About Milk of Magnesia

Milk of magnesia has been around as a remedy for about 140 years and is one of the most common over-the-counter treatments for constipation and acid indigestion... The magnesium hydroxide in milk of magnesia is a mineral that absorbs water. As it draws water into your intestines, it softens the stool and stimulates the intestines.

Phillips'® Milk of Magnesia

Phillips'® Milk of Magnesia, the #1 milk of magnesia brand, provides overnight relief from occasional constipation and helps you get back to regular.

Ex-Lax

When taken at bedtime, ex-lax® is guaranteed to work gently and effectively overnight...

Patient

Shake the bottle well to make sure the medicine is evenly mixed before pouring out a dose. The dose for an adult is 30-45 ml (six to nine 5 ml spoonfuls).