Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love - Lao Tzu


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The economics of giving: how our emotions get in the way of helping others

Donations to charities peak at the end of the year. But the number of causes and organizations asking for contributions can be overwhelming—which makes for a lot of uncertainty about whether we’re doing the most we can with our money. I run a nonprofit that uses behavioral insights and rigorous evaluations of program effectiveness to shape better programs and policies aimed at helping the world’s poor. Here are some tips we’ve learned about effective giving:

1. Ignore the overhead myth. How much a charity spends on administrative costs is an easily obtainable number, but a misleading one. It tells you nothing about whether the organization is delivering good results.…

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 The economics of giving: how our emotions get in the way of helping others

Donations to charities peak at the end of the year. But the number of causes and organizations asking for contributions can be overwhelming—which makes for a lot of uncertainty about whether we’re doing the most we can with our money.

Go Red For Women

Go Red For Women encourages awareness of the issue of women and heart disease, and also action to save more lives. The movement harnesses the energy, passion and power women have to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them the tools they need to lead a heart healthy life.

One Heart World-Wide

One Heart World-Wide’s mission is to decrease maternal and neonatal mortality and morbidity in remote rural areas.

Adult Congenital Heart Association

ACHA serves and supports the more than one million adults with congenital heart defects, their families and the medical community''working with them to address the unmet needs of the long-term survivors of congenital heart defects through education, outreach, advocacy, and promotion of ACHD research.

American Heart Association

Our mission is to build healthier lives, free of cardiovascular diseases and stroke. That single purpose drives all we do. The need for our work is beyond question.

British Heart Foundation

Our vision is a world in which people do not die prematurely or suffer from heart disease. Thanks to you, we’ve made great progress. With you, we’ll beat it.

Cardiac Risk in The Young

Our mission is to work with cardiologists and family doctors to promote and protect the cardiac health of our young by establishing good practice and screening facilities devoted to significantly reduce the frequency of young sudden cardiac death throughout the UK.

Cardiomyopathy Association

CMA is a registered charity that helps people and their families affected by the heart muscle condition cardiomyopathy. We provide support and easy-to-understand information on the different types of cardiomyopathy

Children's Cardiomyopathy Foundation

Our mission is to accelerate the search for a cure by identifying and funding promising research on pediatric cardiomyopathy, by educating and assisting physicians and patients on the complexities of the disease, and by increasing awareness and advocacy related to the needs of affected children and their families.

Children's Heart Foundation

The Children's Heart Foundation (CHF) is the country's leading organization solely dedicated to funding Congenital Heart Defect (CHD) research. The mission of CHF is to fund the most promising research to advance the diagnosis, treatment, and prevention of CHDs.

GuardaHeart Foundation

We at Guard A Heart are dedicated to bringing heart disease prevention and awareness to the forefront of our lives. We have gathered an incredible team and board to rally for this cause. We want to attack this issue with different methods and approaches for communication and community cultivation.

Heart & Stroke

The Heart and Stroke Foundation, a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living and advocacy.

Heart Disease Research Institute

The mission of the Heart Disease Research Institute (HDRI) is to provide research grants, medical equipment, supplies and humanitarian aid to hospitals and clinics worldwide that treat heart disease and other degenerative diseases. Heart Disease Research Institute also provide educational materials about heart disease to patients and families. Curing begins with a caring heart!

Heart Failure Society of America

The Heart Failure Society of America, Inc. (HFSA) represents the first organized effort by heart failure experts from the Americas to provide a forum for all those interested in heart function, heart failure, and congestive heart failure (CHF) research and patient care.

Hopeful Hearts

We support children and families affected by CHD: providing financial assistance, promoting awareness and funding early detection programs.

International Children's Heart Foundation

The mission of the International Children's Heart Foundation (ICHF) is to bring the skills, technology and knowledge to cure and care for children with congenital heart disease to developing countries. ICHF does this regardless of country of origin, race, religion or gender.

Mended Hearts

Our mission is dedicated to “Inspiring hope and improving the quality of life for heart patients and their families through ongoing peer-to-peer support”.

Myocarditis Foundation

The organization is dedicated to providing accurate and up-to-date information to medical professionals, patients and their families, and to the scientific advancement of both the diagnosis and treatment of the disease with the goal of saving more lives.


SADS UK raises awareness about heart conditions that can cause a Sudden Arrhythmic Death (SAD). The charity works with Government Departments to introduce new guidelines to safeguard those who may be at risk from a fatal cardiac arrhythmia. The charity raises awareness about conditions that may cause SADS and symptoms that need further investigation.

Saving Little Hearts

Saving Little Hearts is dedicated to helping children with congenital heart defects and their families by providing financial and emotional assistance and educational information. Saving Little Hearts also strives to provide enriching, educational and fun experiences for these children.

Sudden Cardiac Arrest Foundation

The mission of the Sudden Cardiac Arrest (SCA) Foundation is to prevent death and disability from sudden cardiac arrest. The vision of the SCA Foundation is to increase awareness about sudden cardiac arrest and influence attitudinal and behavioral changes that will reduce mortality and morbidity from SCA.

The Cormac Trust

Since early 2005, the Cormac Trust has provided 54 AEDs for sports clubs and trained 350 people in their use and in CPR resuscitation. The intention is that everybody is within five minutes of a defibrillator in the event of a cardiac emergency.

The Heart Foundation

The Heart Foundation’s mission is to save lives by educating the public about heart disease, promoting early detection, and supporting the research taking place...

The Somerville Foundation

The Somerville Foundation focuses on those born with a heart condition (congenital), providing practical and emotional support, and enabling them to take control of their lives and manage their own heart condition. Thanks to advancements in medical treatment, today more and more people born with heart conditions are living long, full and happy lives.

The Thoracic Surgery Foundation

The purpose of The Thoracic Surgery Foundation for Research and Education is to increase the knowledge base of cardiothoracic surgery and to enhance the knowledge of all thoracic surgeons so that ultimately patients may be better served. The TSFRE is committed to increasing resources by enlisting the participation.

Vasculitis Foundation

The Vasculitis Foundation supports and empowers patients through education, awareness and research.

Women's Heart Foundation

Women's Heart Foundation, the only non-governmental organization that implements demonstration projects for heart disease prevention, is an international coalition of nurse executives, civic leaders, community health directors, member hospitals, partners, providers and corporate sponsors responding to the health crisis of women's heart disease.


WomenHeart's mission is to improve the health and quality of life of women living with or at risk of heart disease, and to advocate for their benefit.

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