The bar for approval of medical devices is too low. There is no reason we shouldn’t require, as we almost always do for drugs, a randomized placebo-controlled trial showing improvements in “hard” outcomes like mortality before approving them - Haider Warraich


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What the Medical Device Industry Can Learn From Starbucks

Last week, waiting for my iced coffee at Starbucks, I enviously observed the girl in front of me paying with her phone. Fast forward 30 seconds and boom! Iced coffee in hand, I took a few minutes to peruse the app and see what it actually provided -- besides the ability to get more iced coffee no matter where I left my wallet. Turns out, it had the whole menu, with ample nutritional data, a store locator, a gifting feature, and the ability to share on social media.

Information. Education. Sharing.

According to the Pew Research Center, 64 percent of adults now carry a smartphone of some kind -- nearly double the 35 percent prevalence just four years ago. We also know…

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Last Updated : Thursday, January 3, 2019