Most women wrongly believe they will die from breast cancer. Statistically 1 in 4 women will die from heart disease. The Red Dress Campaign reminds women of the need to protect their heart health and inspires them to take action - Stacy Matson


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The Heart Truth

Sarah Temple (BA 1987 Woodsworth) has worked in marketing and branding all her career and is currently executive director of communications and marketing at Simon Fraser University. But she’s still proud of the project she calls “a professional and personal highlight” – the iconic The Heart Truth campaign. In just ten years, Temple and her team changed how the world viewed heart disease: re-energizing research, doubling awareness, and yes, saving lives. Here’s how it all began.

Almost 15 years ago, Temple was a senior vice-president at Ogilvy Public Relations Worldwide in Washington DC. The National Institutes of Health, an American government agency, hired Ogilvy to develop a social…

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Last Updated : Monday, January 14, 2019