When did vitamins get so cool?

Instagram is littered with subscription vitamin services, pretty and personal enough for the wellness and self-care movements.

 Aside From Folate, Vitamins Appear Largely Ineffective For Prevention, Study Finds

If you like the idea of warding off disease by taking vitamin supplements, you’ve probably been disheartened by the research in this area over the last few years. A new study won’t help. It finds that the vast majority of the vitamins and minerals analyzed didn’t have any measurable benefit, at least when it came to the outcomes studied here—cardiovascular disease, stroke, and early death. This is not to say that certain supplements aren’t necessary for some people, but taking vitamins as a general preventative measure just doesn't have a whole lot of evidence behind it.

 Old-School Vitamins Are Getting A New-Science Upgrade...

The advancements range from delivery format and options that consider our personalized genetic makeup to strategic ingredient combinations, environmental sustainability, and more.

 Older Americans Are ‘Hooked’ on Vitamins

There’s no conclusive evidence that dietary supplements prevent chronic disease in the average American, Dr. Manson said. And while a handful of vitamin and mineral studies have had positive results, those findings haven’t been strong enough to recommend supplements to the general American public, she said.

 So THAT’S Why You Feel Sick After Taking Vitamins

A daily multivitamin or supplement may give your well-being an extra boost, but if you’ve ever swallowed one and felt sick right after, you know it’s hardly a pleasant experience. It can even make you want to ditch the regimen altogether.

 There are only 13 actual vitamins, and you’ll die without them

Here’s the confusing thing about vitamins: your life literally depends on them—but that doesn’t mean you need to take them. The best scientific evidence to date says you probably don’t need vitamins in pill form.

Don’t Take Your Vitamins

Nutrition experts argue that people need only the recommended daily allowance — the amount of vitamins found in a routine diet. Vitamin manufacturers argue that a regular diet doesn’t contain enough vitamins, and that more is better.

Five Vitamins and Supplements That Are Actually Worth Taking

Science tells us that taking most vitamins is worthless—but here's a few that buck the trend.

How Do Scientists Know Which Vitamins Are Found In Different Foods?

Typically, chromatography is used to determine what vitamins are present in certain foods. This technique uses a long thin tube filled with a particulate packing material through which gasses or fluids flow.

Should Healthy People Take Vitamin Supplements?

A lot of people incorporate vitamins into their daily health routines, but are they worth it?

The three types of supplements you should never buy

Price has a few ideas—and a few warnings to keep in mind the next time you're staring down an aisle of supplements.

The Top Five Vitamins You Should Not Take

The vitamin and supplements industry, which is immensely profitable, relies on the intuition that if a little bit of something is good for you, a bit more can’t hurt. Right? Wrong. If you don’t have a serious vitamin deficiency, taking supplemental vitamins doesn’t provide any benefit, in almost all cases that have been studied. What’s even more surprising is this: routinely taking mega-doses of vitamins might actually harm you.

The Top Six Vitamins You Should Not Take

The evidence against supplements continues to pile up. Recently I created a list of The Top 5 Vitamins You Shouldn’t Take. Now I’m expanding that list to include vitamin D, which is taken by almost half of older adults. Now, two new studies in latest issue of The Lancet show that most of these people are wasting their money.

The Vitamin Myth: Why We Think We Need Supplements

Nutrition experts contend that all we need is what's typically found in a routine diet. Industry representatives, backed by a fascinating history, argue that foods don't contain enough, and we need supplements. Fortunately, many excellent studies have now resolved the issue.

Top 10 Prenatal Vitamins

LabDoor analyzed 25 best-selling prenatal vitamin supplements in the United States, measuring levels of key vitamins (A, B3, B6, C, D, and folic acid), minerals (calcium, iron, magnesium, manganese, phosphorus, potassium, sodium, and zinc), fatty acids (total omega-3, EPA, and DHA), and heavy metals (antimony, arsenic, bismuth, cadmium, lead, and silver).

Vitamin Labels Are Wrong and Will Be for Years!

The government knows it, and the supplement industry knows it. But those who use vitamins every day probably don’t know that the label on every multivitamin and most other vitamin and mineral supplements – such as vitamin D, calcium, and B complexes — is wrong and misleading.

Vitamins and Minerals: Nourishing the Ocean Within (Part 1)

Commercials on television push the same message -- "take your vitamins" -- but doctors are less urgent. A balanced diet of fresh, nutritious foods is still the ideal way to get the vitamins and minerals that your body needs.

Vitamins- Do They Work?

Vitamin supplementation, except for vitamin D, does not reproduce the protective effect of natural food stuffs. So, why do we persist on taking them?

Vitamins: Good or Bad?

We are not a post-vitamin society, yet.

Your vitamins aren’t really vitamins: Why our quest for nutritional perfection is making us sick

Research reveals many contain ground-up house plants, powdered rice and worse. An expert explains the risks.

Are Supplements Killing You? The Problem With Vitamins, Minerals

In two recently published studies, researchers suggest that supplements can do more harm than good if taken in addition to a healthy diet.